The Project

In May 2024, Uber introduced its innovative suite of Go-Get products with an immersive event designed to engage both press and consumers. As the Creative Director and lead designer, I conceptualized and brought to life a series of interactive installations that showcased each new product in a dynamic and playful way. Each installation was carefully crafted to highlight Uber’s latest offerings, from Uber student to Uber Carshare, creating an engaging experience that allowed guests to explore the features of each service firsthand. Through creative design and engaging activations, the event brought Uber’s Go-Get lineup to life, leaving attendees excited about the future of mobility and convenience.

My Role

Creative Director

Collaborators

CHIEF CREATIVE OFFICER: DAVID STARK • Senior DESIGNER: Michael moyal • associate designer: Katie Sugiyama • TECHNICAL DESIGNER :clement chou • PRODUCTION: MATT GLOVE • STYLING: andree Gonzalez-Falla • LIGHTING DESIGN: SCOTT DAVIS • COORDINATOR: CRAIG HORNING • CLIENT SERVICES: Cara pruyn • PHOTOGRAPHY: SUSIE MONTAGNA