The Project

In partnership with Target, we created an immersive booth experience for the D23 Convention with three key goals: generate excitement around exclusive products, forge emotional connections with Disney superfans, and raise awareness of Target's loyalty programs—Circle, RedCard, and Shipt. Enter “Bullseye’s Playshop,” an interactive space where the magic of Disney met the familiar charm of a Target store. Engaging activations, exclusive products, and larger-than-life photo ops fueled social media buzz, while informative materials highlighted Target’s loyalty offerings. By the end, one message was clear: Target is the go-to destination for all things Disney.

My Role

Creative Director

Collaborators

CHIEF CREATIVE OFFICER: DAVID STARK • Senior DESIGNER: Molly Hellring • associate designer: Lauren Hansen • TECHNICAL DESIGNER: Ralph perfetto • Studio project manager: ted moller • PRODUCTION: Dan Shovlin • COORDINATOR: CRAIG HORNING • CLIENT SERVICES: Steph Johnson • Target Design partners: Adam hoganson & Kevin Lee