The Project

Jack in the box partnered with bustle to create A 360 campaign for the launch of the Cluck Chicken Sandwich nationwide. Launched during the heart of the pandemic, our challenge was to create an immersive experience that could be enjoyed from the safety of their homes. The answer was to design a 3D, virtual scavenger hunt set in an art gallery where users could explore the art in an “i spy” style puzzle game. Users could also enter to win a mystery crunch box full of jack in the box swag. As creative director, i lead the inital strategy with the client, modeled the 3d experience, illustrated the art and planned the roll out over social. In just 3 days, we saw over 12,000 entires to the sweeps and a click through rate of 12%.

My Role

Creative director• Designer • illustrator • 3D spacial desigNER

Collaborators

development: Mark Stephen Agency • additional Illustrations: Allison gore

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